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In jedem Unternehmen gibt es Potenziale, um die eigene wirtschaftliche Position zu verbessern und sich gegen zukünftige Krisen abzusichern. Technische, organisatorische oder soziale Innovationen sind der Schlüssel zur dauerhaften Sicherung ihrer Wettbewerbsposition. Diese Broschüre soll kleinen und mittelständischen Unternehmen helfen, Bereiche zu finden, in denen Innovationspotenziale vorhanden sind. Anhand erster Maßnahmen, so genannten Innovationsschritten, werden Ansatzpunkte entwickelt, wie mit möglichst geringem (Zeit- und Kosten-) Aufwand gezielt die eigene Wettbewerbsposition gestärkt werden kann. Sie wendet sich an Unternehmensleitung oder Umweltmanagementbeauftragte und gibt ihnen einen ersten Ein- bzw. Überblick und konkrete Vorschläge, wie sie die Zukunftsfähigkeit ihres Unternehmens verbessern können. Damit hat diese Broschüre konkrete Hilfestellungen für den Praktiker im Unternehmen im Fokus. Mögliche Ansatzpunkte, geeignete Wege sowie passende Instrumente werden für einzelne Bereiche aufgezeigt und erläutert.
Ernährung ist einer der wichtigen Bereiche für die große Transformation. Doch wie kann eine Umstellung auf ein nachhaltiges Ernährungssystem gelingen? Der vorliegende Zukunftsimpuls setzt sich mit dieser Frage auseinander - basierend auf über zehn Jahren Forschung zu nachhaltiger Ernährung am Wuppertal Institut. Einen Schwerpunkt setzt das Papier auf die Außer-Haus-Gastronomie, denn bereits kleine Umstellungen - etwa in der Zutatenauswahl - haben hier große Wirkung. Mit geeigneten Rahmenbedingungen kann die Außer-Haus-Gastronomie den Konsumierenden als leicht zugänglicher Erlebnisort für nachhaltigere Ernährung dienen und gleichzeitig Landwirtinnen und Landwirten ein zuverlässiger Abnehmer für biodiversitätsschonende und klimafreundliche Lebensmittel sein. Doch für eine Transformation des Ernährungssystems sind auch andere Akteure gefragt: Der Zukunftsimpuls adressiert Politik, (Land-)Wirtschaft, Wissenschaft und jeden und jede Einzelne - denn die Transformation des Ernährungssystems ist eine gesamtgesellschaftliche Aufgabe.
Die aktuellen Berichte des Weltklimarates (Intergovernmental Panel on Climate Change, IPCC) und des International Resource Panel zeigen erneut die Dringlichkeit einer umfassenden sozial-ökologischen Transformation auf. Das bedeutet, dass die Umsetzung der "Agenda 2030", welche im Jahr 2015 durch die Vereinten Nationen beschlossen wurde, als ein international geltendes Maßnahmenprogramm zur Umsetzung einer nachhaltigen Entwicklung gesetzt und ihr ein zentraler politischer Stellenwert zugeordnet werden muss. Das SDG 12 "Nachhaltige Konsum- und Produktionsmuster sicherstellen" setzt die besondere Rolle nachhaltiger Produktions- und Konsummuster als Ausgangspunkt für eine Klima- und Ressourcenwende und Generationen- sowie soziale Gerechtigkeit.
Der Zukunftsimpuls formuliert zehn Botschaften zur Umsetzung von SDG 12 "Nachhaltige Konsum- und Produktionsmuster sicherstellen" als Ausgangspunkt einer großen Transformation. Es beleuchtet kurz und knapp vielfältige Handlungsvoraussetzungen als auch Akteurinnen und Akteure, die relevant für die Verwirklichung einer nachhaltigen Zukunft sind.
Der Zukunftsimpuls thematisiert unter anderem die Vorbildfunktion des Staates, die Chancen, die sich auf kommunaler Ebene bieten und die internationale Perspektive, welche sich durch globale Kooperationen und stetigen Wissens- und Erfahrungsaustausch auszeichnen sollte. Ein weiterer Fokus liegt auf nachhaltiger Produktion und nachhaltigem Konsum. Dies lässt sich durch die Stärkung des Nachhaltigkeitsbewusstseins und der -kompetenz sowie der Schaffung von ausreichend Gelegenheiten erreichen, damit einer dynamisch wachsenden Gruppe nachhaltiges Produzieren und nachhaltiger Konsum ermöglicht wird. Ziel ist daher die Bildung eines politischen und gesetzlichen Rahmens, welcher nachhaltige Lebensstile als auch nachhaltige Produktions- und Dienstleistungssysteme begünstigt, fördert und als Daseinsvorsorge sieht. Um die Entwicklung und Fortschritte zu sichern, bedarf es neuer Indikatoren und regelmäßiger Monitorings, die Handlungslücken in Realzeit aufdecken und das Schließen der Lücken ermöglichen. Die Umsetzung des SDG 12 benötigt einen Rahmen, der von Politik, Wirtschaft und Gesellschaft getragen wird.
Our perception of design is changing, for design today is no longer concerned only with aesthetics. Now the key factors are interdisciplinary competence and approaches to problem solving. Both politicians as well as businesses recognise design's hybridity and increasingly implement it as a driver of sustainable development (see Chap. 2: Design as a Key Management Factor for Sustainability).
But what exactly does "sustainability" mean? What does it mean in this specific context? People must make use of natural resources to meet their basic needs. In this process, resources are transferred into commercial circulation and usually transformed into products with a particular function. Yet the environment is limited and humanity uses more resources than the Earth can sustainably provide. It is time to rethink and generate the same usage while consuming fewer resources (see Chap. 3: Environmental Space - Challenging Transitions).
Most countries have incorporated sustainability strategies into their political agendas in order to counteract the threats of climate change caused by the overuse of natural resources, high CO2 emissions, and other factors. The indicators for these strategies vary greatly from country to country (see Chap. 4: Sustainability - Challenges, Politics, Indicators).
These indicators need to be taken into account if we are to successfully implement a product or service within a specific context. A concept can only be successful when country-specific indicators are taken into account and the societal context is incorporated into the plan right from the start. The goal is to develop services that support national sustainability targets in production and consumption systems (see Chap. 5: Managing Sustainable Development).
When it comes to companies, these changes can simply be introduced in the form of services or products. In the end, it is the users who decide on the success or failure of innovative solutions by either integrating them into their daily lives or ignoring them. Solutions will only be integrated into users' lives when their role within the social framework remains unchallenged by behavioural transformations caused by use of the solution. In order for users to be able to adopt innovations, sustainable development must take place simultaneously on many different levels. These multi-levelled transitions allow for the transformation of society as a whole. Designers can act as agents of change by providing the needed innovations (see Chap. 6: Transition Requires Change Agents for Sustainability).
If we are to develop suitable solutions and new approaches, the real needs have to be analysed at the beginning of the development process. New physical products, which frequently result in auxiliary products, are often developed without taking into account the overall context, whereas the development of service-orientated solutions is ignored. A physical product is not absolutely necessary. A service (which is naturally dependent on physical products) can usually fulfil the need just as well - or perhaps even better and at a lower cost – while using fewer or no resources (see Chap. 7: Needs & Services - An Approach). There are a variety of possible approaches to integrate sustainability into the design process (see Chap. 8: Design Process).
Precisely which solution is "most or more sustainable" (this is dependent on the defined targets and the indicators used) is often not immediately obvious, and we must turn to a set of methods for a transparent and tangible assessment (see Chap. 9: Sustainability Assessment in Design - Overview and Integration of Methods).
Die Transformationsprozesse hin zu einer nachhaltigen Entwicklung sind komplex.
Wie kann Wissenschaft dazu beitragen, dass neue Lösungen und Ideen in der Praxis zu Veränderung führen? Dieser Frage gehen die Autorinnen und Autoren am Beispiel der Gebäudeenergiewende nach. Eine transformative Forschung, die den neutralen Beobachterposten verlässt, braucht entsprechende Konzepte und Methoden: Wie kann Wissen aus unterschiedlichen Disziplinen und aus der Praxis integriert werden, um komplexe Sachverhalte und Zusammenhänge zu erklären und zu verstehen? Welche Rolle spielen komplexe (agentenbasierte) Modelle und Experimente dabei? Wie sieht der Methodenmix einer transformativen Wissenschaft aus, die Akteure bei Transformationsprozessen aktiv unterstützt? Illustriert werden diese Fragen am Beispiel des vom BMBF geförderten Forschungsprojektes "EnerTransRuhr".
Wirtschaftlichkeit, Qualität und Ressourcenschutz in der Bauwirtschaft durch ganzheitliches Planen
(2005)
In order to make our lifestyles sustainable, changing our consumption patterns is fundamental. Hence, we need to better understand who the "consumers" are and to consider them as an active actor to directly engage for ensuring effective policies. In order to support a resource-light society, production and consumption need to be considered through an integrated system view; within this, consumers play an important role as co-acting subjects. Almost every activity in private life involves a form of consumption aimed at satisfying the subject's needs and often regarded through an economic lens. Sustainable development is not about abolishing private consumption, but rather about making it environmentally, socially and individually sustainable in its design, organization and realization, also involving ideas of simplicity or renunciation. In this paper, we will assess the status quo of the German and European debates on Consumer Research Policies and discuss the idea to link sustainability research and consumer research - where a strategic relation is currently missing. Within that discussion, an evidence-based and obligatory consumer research strategy in Germany and Europe would represent a significant improvement. A system view perspective is necessary to take into consideration the impressive amount of diversity, and to elaborate realistic economic and consumer policies. Therefore, we propose nine steps for understanding the role of the consumer in implementing sustainable development from a scientific and political perspective. The limitations of this paper are thus a result of the very diverse and often unclear policies and agendas produced by governments. The implementation of the proposed innovative research agenda for a future-orientated and sustainability-based consumer research is not free from challenges. Still, the paper suggests the first steps towards this direction. After a critical discussion of the current EU and German consumer and sustainability policies, nine differentiated and substantial ways to integrate and ameliorate them are proposed.
A continuing trend of global urbanization leads to a geographical concentration of population and social activities that causes a regional compression of concomitant resource and energy consumption. This paper argues that a Sustainable Living Lab infrastructure (SusLab) in urban areas facilitates a systematic integration of user's consideration in the design and development of Product-Service Systems (PSS) that enables changes of daily routines in favor of urban wealth development and conservation of ecosystem services. The authors build on the Sustainable Consumption and Production (SCP) Model of the Wuppertal Institute that provides a theoretical framework of sociotechnical rearrangements towards urban sustainability transition. Therefore, a reconfiguration of social practices and PSS in a desired direction according to social, ecological and economic concerns is reconsidered on the micro level in line with efficiency, consistency, and sufficiency strategies. The authors introduce an assessment framework for urban sustainable development and illustrate multifarious concepts of PSS that are aiming to decouple wealth development from resource and energy consumption in urban areas.
A key challenge of the 21st century is to transform society into one that features sustainable patterns of production and consumption. To achieve this, transition processes need to be designed in key areas such as housing, mobility and nutrition. The design and large-scale implementation of sustainable product service systems (PSS) is regarded a promising approach for sustainability transitions. Real-life socio-technical experiments are an important infrastructure for designing PSS in collaboration with stakeholders and users. In this paper, we argue that transdisciplinary and action research methods are required for institutionalising an experimental set-up and developing PSS within such infrastructures. We present the Sustainable LivingLabs (SLL) research infrastructure and its methodology as an example of such experimental settings. It was collaboratively developed with key stakeholders in three consecutive research projects and applied to e.g. heating and space heating. We show new qualities of SLL in relation to existing LivingLabs and approaches for PSS design and present its methodological three-phase model (insight research, prototyping, field testing) of research. Our article contributes to knowledge on a methodological framework and tool-kit for PSS development in SLL with a clear focus on socio-ecological sustainability. Intermediate findings confirm the high influence of user practices on heating energy consumption and show starting points for PSS development: e.g. transformational products, home-automation combined with consulting along value chains. We hypothesise that developing PSS in user- and stakeholder-integrated settings supports acceptance and diffusion and, by taking into account users' social practices of utilising novelties, reduces rebound effects caused by incorrect application.
Domestic sustainability innovations are considered to play a key role for pathways to sustainable consumption. The paper shows how open innovation processes can lead to such sustainable innovations, by means of an experimental and interactive infrastructure. It presents how – based on results of the LivingLab project conducted at the Wuppertal Institute within a European Consortium (Lead TU Delft) - currently an extended Sustainable LivingLab approach is developed and applied in two joint research projects at national and international level. To conceptualise this approach, we refer to recent proceedings in innovation and sustainability research, i.e. practice theory to analyse sustainable product design. Focusing on technical solutions and individual behaviour while assuming people's needs as fixed entities, disregards the dynamics of everyday practices in which technologies themselves create needs. Therefore, the consumer's position should be strengthened through userdriven innovation. LivingLabs are combined lab-/household systems, which put the user, i.e. the home occupant, and value chain related actors (producer, handicraft, etc.) on centre stage in the innovation process. We introduce its research agenda and the Three Phases Model of research. We hypothesise that at the end of this userintegrated innovation process developed products have a higher chance of successful diffusion. To illustrate this, we show how the LivingLab infrastructure is employed for the German InnovationCity Ruhr and how it can promote the development of user-centred sustainable consumption strategies.