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Transformative Forschung hat einen klaren normativen Transformationsanspruch, jedoch ist dieser oftmals weder einfach umzusetzen noch zu evaluieren. Denn auch in der Forschung muss die Komplexität der Transformation berücksichtigt werden. In der Nachwuchsgruppe UrbanUp wurden im Reallabor Wuppertal gemeinsam mit der Praxis Interventionen durchgeführt, die hier exemplarisch beschrieben werden und in denen Wissen über die Verstetigung von Nachhaltigkeitsnischen generiert werden sollte. Dabei wurden verschiedene Frei- und Lernräume geschaffen, die den Transformationsanspruch der Nachwuchsgruppe bilden.
At the heart of transition research lies the question of how to "scale up" sustainable alternatives from a protected niche to the creation of mainstream practices. While upscaling processes are often seen as an essential element that contributes to societal transformation, upscaling itself remains a fuzzy concept. We argue that some fundamental dilemmas of upscaling can be identified, for example, the different understanding of the concept by researchers and practitioners. The dilemmas should be addressed in a more reflexive way by those from the worlds of science and practice who are involved in collaborative research settings.
In the context of the larger sustainability discourse, "sufficiency" is beginning to emerge as a new value throughout Western societies, and the question asked in this article is: Can we observe and conceptually identify opportunities to link successful business strategies of incumbents to principles of sufficiency? Thus, how feasible is sustainable entrepreneurship for incumbents? In this paper, a conceptual approach is developed combining insights from sociology, transition research, management and sustainable entrepreneurship research with a focus on narratives as a translation mechanism in situations where tensions emerge between corporate narratives and unexpected societal trends, e.g., the emergence of sufficient lifestyles. It will be shown that even though these are still a niche phenomenon, a focus on corporate narratives is an important element in understanding the role of incumbents in transitions to sustainability.
The transformation processes towards a sustainable development are complex. How can science contribute towards new solutions and ideas leading to change in practice? The authors of this book discuss these questions along the energy transition in the building sector.
A transformative research that leaves the neutral observer position needs appropriate concepts and methods: how can knowledge from different disciplines and from practice be integrated in order to be able to explain and understand complex circumstances and interrelations? What role do complex (agent-based) models and experiments play in this respect? Which mix of methods is required in transformative science in order to actively support the actors in transformation processes?
Theses questions are illustrated by the example of the BMBF funded project "EnerTransRuhr".
Business model resilience : understanding the role of companies in societal transformation processes
(2017)
Business model resilience (BMR) is introduced as a conceptual framework to better understand the systemic dimension of companies affected by and shaping sustainability transformations. It offers an interdisciplinary approach for management studies and a framework for orientation in management practice.
Die Transformationsprozesse hin zu einer nachhaltigen Entwicklung sind komplex.
Wie kann Wissenschaft dazu beitragen, dass neue Lösungen und Ideen in der Praxis zu Veränderung führen? Dieser Frage gehen die Autorinnen und Autoren am Beispiel der Gebäudeenergiewende nach. Eine transformative Forschung, die den neutralen Beobachterposten verlässt, braucht entsprechende Konzepte und Methoden: Wie kann Wissen aus unterschiedlichen Disziplinen und aus der Praxis integriert werden, um komplexe Sachverhalte und Zusammenhänge zu erklären und zu verstehen? Welche Rolle spielen komplexe (agentenbasierte) Modelle und Experimente dabei? Wie sieht der Methodenmix einer transformativen Wissenschaft aus, die Akteure bei Transformationsprozessen aktiv unterstützt? Illustriert werden diese Fragen am Beispiel des vom BMBF geförderten Forschungsprojektes "EnerTransRuhr".
"Sufficiency" is beginning to emerge as a new value throughout Western societies and the question asked in this article is: Can we observe cases with actual opportunities to link successful business strategies of incumbents to principles of sufficiency? Thus, how feasible is sustainable entrepreneurship for incumbents? As an innovative conceptual approach, it will be analyzed how brand claims function as narrative translation mechanisms in situations where tensions emerge between corporate narratives and unexpected societal trends, e.g. the emergence of sufficient lifestyles. It will be shown that even though these are still a niche phenomenon, a focus on powerful brands and the narratives connected to them are an important element in understanding the role of incumbents in transitions to sustainability.