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Our perception of design is changing, for design today is no longer concerned only with aesthetics. Now the key factors are interdisciplinary competence and approaches to problem solving. Both politicians as well as businesses recognise design's hybridity and increasingly implement it as a driver of sustainable development (see Chap. 2: Design as a Key Management Factor for Sustainability).
But what exactly does "sustainability" mean? What does it mean in this specific context? People must make use of natural resources to meet their basic needs. In this process, resources are transferred into commercial circulation and usually transformed into products with a particular function. Yet the environment is limited and humanity uses more resources than the Earth can sustainably provide. It is time to rethink and generate the same usage while consuming fewer resources (see Chap. 3: Environmental Space - Challenging Transitions).
Most countries have incorporated sustainability strategies into their political agendas in order to counteract the threats of climate change caused by the overuse of natural resources, high CO2 emissions, and other factors. The indicators for these strategies vary greatly from country to country (see Chap. 4: Sustainability - Challenges, Politics, Indicators).
These indicators need to be taken into account if we are to successfully implement a product or service within a specific context. A concept can only be successful when country-specific indicators are taken into account and the societal context is incorporated into the plan right from the start. The goal is to develop services that support national sustainability targets in production and consumption systems (see Chap. 5: Managing Sustainable Development).
When it comes to companies, these changes can simply be introduced in the form of services or products. In the end, it is the users who decide on the success or failure of innovative solutions by either integrating them into their daily lives or ignoring them. Solutions will only be integrated into users' lives when their role within the social framework remains unchallenged by behavioural transformations caused by use of the solution. In order for users to be able to adopt innovations, sustainable development must take place simultaneously on many different levels. These multi-levelled transitions allow for the transformation of society as a whole. Designers can act as agents of change by providing the needed innovations (see Chap. 6: Transition Requires Change Agents for Sustainability).
If we are to develop suitable solutions and new approaches, the real needs have to be analysed at the beginning of the development process. New physical products, which frequently result in auxiliary products, are often developed without taking into account the overall context, whereas the development of service-orientated solutions is ignored. A physical product is not absolutely necessary. A service (which is naturally dependent on physical products) can usually fulfil the need just as well - or perhaps even better and at a lower cost – while using fewer or no resources (see Chap. 7: Needs & Services - An Approach). There are a variety of possible approaches to integrate sustainability into the design process (see Chap. 8: Design Process).
Precisely which solution is "most or more sustainable" (this is dependent on the defined targets and the indicators used) is often not immediately obvious, and we must turn to a set of methods for a transparent and tangible assessment (see Chap. 9: Sustainability Assessment in Design - Overview and Integration of Methods).
The article argues for a need to overcome a conventional notion of product design. In this regard, the article offers an integrative and systemic approach to sustainable design. Instead of focusing on objects, a user-centred perspective is adopted. A sustainable design of products and services requires the integration of production-orientated (efficiency and consistency) and consumption-orientated (sufficiency) strategies. The article introduces the concept of an indicator that is capable of comprehending a lifecycle-wide analysis of products and that favours the integration of existing sustainability strategies. The goal is not to design sustainable products but rather to design systems that manage to foster sustainable lifestyles. The article illustrates the usability of the introduced concept by showing examples of strategic integrative thinking in sustainable design from the Sustainable Summer Schools.
This paper argues that the contemporary growth paradigm needs to be reconsidered on a micro level of consumption and product service-systems. This becomes necessary since a dynamic link between macro strategies and micro implementation of sustainable growth is missing up to date. Therefore, mainstream sustainability strategies of efficiency and consistency are extended by sufficiency in order to integrate strategies for individual welfare within their social environment. Limits to and drivers for growth are revised and updated socially in terms of qualitative values, diminishing marginal utility or symbolic social distinction. We elaborate a definition of sustainable growth that fosters individual welfare by enhancing social enactment within the boundaries of environmental space. Shifting focus on social aspects in design fosters more sustainable production and consumption patterns while sustaining individual welfare. We derive latent indications for eco-intelligent product service-arrangements and evaluate to concepts by referring to introduced definitions and according indications. With doing so, we illustrate new pathways for the translation of sustainable growth and strategies into product service-systems.
In contrast to the original investigation by William Stanley Jevons, compensations of energy savings due to improved energy efficiency are mostly analyzed by providing energy consumption or greenhouse gas emissions. In support of a sustainable resource management, this paper analyzes so-called rebound effects based on resource use. Material flows and associated expenditures by households allow for calculating resource intensities and marginal propensities to consume. Marginal propensities to consume are estimated from data of the German Socio-Economic Panel (SOEP) in order to account for indirect rebound effects for food, housing and mobility. Resource intensities are estimated in terms of total material requirements per household final consumption expenditures along the Classification of Individual Consumption according to Purpose (COICOP). Eventually, rebound effects are indicated on the basis of published saving scenarios in resource and energy demand for Germany. In sum, compensations due to rebound effects are lowest for food while the highest compensations are induced for mobility. This is foremost the result of a relatively high resource intensity of food and a relatively low resource intensity in mobility. Findings are provided by giving various propensity scenarios in order to cope with income differences in Germany. The author concludes that policies on resource conservation need to reconsider rebound effects under the aspect of social heterogeneity.
In early September 2014, about 4.000 scientists, activists and artists at the 4th International Conference on Degrowth sent out two messages.
1. Industrialized societies will change, either by disaster or by design. Accelerated resource exploitation and climate change can force societies into a transition. Or they swiftly develop new forms of economic, political and social organization which respect the planetary boundaries.
2. "Degrowth" has become a new social movement which translates scientific insights into cultural change, political change and social practice. Hence, the conference itself was an experiment on the potentials and limits of share economy, commoning and sufficiency.
A team of young scholars and activists from different German research institutes and non-govern- mental organisations prepared the conference. The team of the Wuppertal Institute was partly involved in the preperation of the conference. Scientists from all research groups took part in the conference, presenting and discussing project results.
The publication is a collection of contributions of the Wuppertal Institute to the conference and covers pivotal issues of the degrowth-debate: indicator development (Freyling & Schepelmann), working time reduction (Buhl), feminist theory (Biesecker & Winterfeld), and urban transition (Best).
In order to make our lifestyles sustainable, changing our consumption patterns is fundamental. Hence, we need to better understand who the "consumers" are and to consider them as an active actor to directly engage for ensuring effective policies. In order to support a resource-light society, production and consumption need to be considered through an integrated system view; within this, consumers play an important role as co-acting subjects. Almost every activity in private life involves a form of consumption aimed at satisfying the subject's needs and often regarded through an economic lens. Sustainable development is not about abolishing private consumption, but rather about making it environmentally, socially and individually sustainable in its design, organization and realization, also involving ideas of simplicity or renunciation. In this paper, we will assess the status quo of the German and European debates on Consumer Research Policies and discuss the idea to link sustainability research and consumer research - where a strategic relation is currently missing. Within that discussion, an evidence-based and obligatory consumer research strategy in Germany and Europe would represent a significant improvement. A system view perspective is necessary to take into consideration the impressive amount of diversity, and to elaborate realistic economic and consumer policies. Therefore, we propose nine steps for understanding the role of the consumer in implementing sustainable development from a scientific and political perspective. The limitations of this paper are thus a result of the very diverse and often unclear policies and agendas produced by governments. The implementation of the proposed innovative research agenda for a future-orientated and sustainability-based consumer research is not free from challenges. Still, the paper suggests the first steps towards this direction. After a critical discussion of the current EU and German consumer and sustainability policies, nine differentiated and substantial ways to integrate and ameliorate them are proposed.
A reduction in working hours is being considered to tackle issues associated with ecological sustainability, social equity and enhanced life satisfaction - a so-called triple dividend. With respect to an environmental dividend, the authors analyse the time use rebound effects of reducing working time. They explore how an increase in leisure time triggers a rearrangement of time and expenditure budgets, and thus the use of resources in private households. Does it hold true that time-intensive activities replace resource-intensive consumption when people have more discretionary time at their disposal? This study on environmental issues is complemented by introducing the parameters of voluntary social engagement and individual life satisfaction as potential co-benefits of rebound effects. In order to analyse the first dividend, a mixed methods approach is adopted, enabling two models of time use rebound effects to be applied. First, semi-standardised interviews reveal that environmentally ambiguous substitutions of activities occur following a reduction in working hours. Second, estimates for Germany from national surveys on time use and expenditure show composition effects of gains in leisure time and income loss. For the latter, we estimate the marginal propensity to consume and the marginal propensity to time use. The results show that time savings due to a reduction in working time trigger relevant rebound effects in terms of resource use. However, both the qualitative and quantitative findings put the rebound effects following a reduction in working time into perspective. Time use rebound effects lead to increased voluntary social engagement and greater life satisfaction, the second and third dividends.
In the face of growing popularity of eco-feedback innovations, recent studies draw attention to the relevance of the human factor for a more effective design of eco-feedback. This paper explores these challenges more deeply by employing a mixed methods approach. We provide in-situ insights from a Living Lab experiment on the effect of smart home systems and traffic light feedback on heating energy consumption in private households. Our results from an interrupted time series analysis of logged data on indoor room temperature, CO2 concentration and consumption of natural gas show that the interventions do not affect heating as expected, neither for automating behaviour via high-tech smart home systems nor via low-tech traffic light feedback. Smart home systems do not promise a significant reduction of heating energy consumption and a traffic light feedback on indoor air quality does not lead to a reaction of indoor CO2 concentrations, but may reduce heating energy consumption. Qualitative interviews on heating practices of participants suggests that comfort temperatures, lack of competences and inert heating systems do override expected effects of the feedback interventions. We propose that high-tech smart home systems should carefully consider the handling competences of users. Low-tech feedback products on the other hand should by design stronger address user experience factors like comfort temperatures.
The effectiveness of sustainable product and service innovations is often restricted by limited market acceptance or unexpected consumption patterns. The latter includes rebound effects, which occur when resources liberated by savings are used for further consumption. Recently emerging research from the Living Lab is striving to address and anticipate challenges in innovation design by integrating users in prototyping and field testing product and service innovations. The paper presents findings from a literature review on rebound effects and expert interviews identifying methods to monitor and measures to mitigate rebound effects in early innovation design via Living Lab research.
We find that monitoring and mitigating rebound effects in Living Lab research includes technological and behavioural triggers as well as socio-psychological and time use effects in addition to economic re-spending effects. The experts have confirmed that Living Labs contain the potential to observe complex demand systems of users within experimental designs, encompassing indirect rebound effects in terms of expenditure as well as time use. In this respect, Living Lab research can facilitate support for sustainable innovations, which aim to encourage changes in consumer behaviour, considering re-spending and time use effects simultaneously.
The transformation processes towards a sustainable development are complex. How can science contribute towards new solutions and ideas leading to change in practice? The authors of this book discuss these questions along the energy transition in the building sector.
A transformative research that leaves the neutral observer position needs appropriate concepts and methods: how can knowledge from different disciplines and from practice be integrated in order to be able to explain and understand complex circumstances and interrelations? What role do complex (agent-based) models and experiments play in this respect? Which mix of methods is required in transformative science in order to actively support the actors in transformation processes?
Theses questions are illustrated by the example of the BMBF funded project "EnerTransRuhr".
Actor and network analysis
(2017)
We present the results of a regression analysis of a large-scale integrated user online application that surveys natural resource use and subjective well-being in Germany. We analyse more than 44,000 users who provided information on their natural resource consumption (material footprint) as well as their personal socio-economic and socio-psychological characteristics. We determine an average material footprint of 26 tonnes per person per year. In addition, we endeavour to determine how much environment humans need by regressing natural resource use as well as relevant socio-economic and socio-psychological features on subjective well-being. We establish a slightly negative correlation between subjective well-being and material footprints. A higher material footprint is associated with lower subjective well-being. We conclude that consumer policies seeking to promote sustainable behaviour should highlight the fact that a lower material footprint may result in greater subjective well-being.
The paper describes patterns of resource use related to German households' equipment. Using cluster analysis and material flow accounting, data on socio-demographic characteristics, and expenditures on fuel, electricity and household equipment allow for a differentiation of seven different household types. The corresponding resource use, expressed in Material Footprint per person and year, is calculated based on cradle-to-gate material flows of average household goods and the related household energy use. Our results show that patterns of resource use are mainly driven by the use of fuel and electricity and the ownership of cars. The quantified Material Footprints correlate to social status and are also linked to city size, age and household size. Affluent, established and/or younger families living in rural areas typically show the highest amounts of durables and expenditures on non-durables, thus exhibiting the highest use of natural resources.
Measure or management? : Resource use indicators for policymakers based on microdata by households
(2018)
Sustainable Development Goal 12 (SDG 12) requires sustainable production and consumption. One indicator named in the SDG for resource use is the (national) material footprint. A method and disaggregated data basis that differentiates the material footprint for production and consumption according to, e.g., sectors, fields of consumption as well as socioeconomic criteria does not yet exist. We present two methods and its results for analyzing resource the consumption of private households based on microdata: (1) an indicator based on representative expenditure data in Germany and (2) an indicator based on survey data from a web tool. By these means, we aim to contribute to monitoring the Sustainable Development Goals, especially the sustainable management and efficient use of natural resources. Indicators based on microdata ensure that indicators can be disaggregated by socioeconomic characteristics like age, sex, income, or geographic location. Results from both methods show a right-skewed distribution of the Material Footprint in Germany and, for instance, an increasing Material Footprint with increasing household income. The methods enable researchers and policymakers to evaluate trends in resource use and to differentiate between lifestyles and along socioeconomic characteristics. This, in turn, would allow us to tailor sustainable consumption policies to household needs and restrictions.
Green Information Systems in general, and footprint calculators in particular, are promising feedback tools to assist people in adopting sustainable behaviour. Therefore, a Material Footprint model for use in an online footprint calculator was developed by identifying the most important predictors of the Material Footprint of the calculator's users. By means of statistical learning, the analysis revealed that 22 of the 95 predictors identified accounted for 74% of the variance in Material Footprints. Ten predictors out of the 95, mainly from the mobility domain, were capable of showing a prediction accuracy of 61%. The authors conclude that 22 predictors from the areas of mobility, housing and nutrition, as well as sociodemographic information, accurately predict a person's Material Footprint. The short and concise Material Footprint model may help developers and researchers to enhance their information systems with additional items while ensuring the data quality of such applications.
Footprint calculators are efficient tools to monitor the environmental impact of private consumption. We present the results of an analysis of data entered into an online Material Footprint calculator undertaken to identify the socioeconomic drivers of the Material Footprint in different areas of consumption, from housing to holidaymaking. We developed regression models to reveal (1) the impact of socioeconomic characteristics on Material Footprints of private households and (2) correlations between the components of Material Footprints for different arrays of consumption. Our results show that an increasing Material Footprint in one array of consumption comes with an increasing Material Footprint in all other arrays, with the exception of housing and holidaymaking. The socioeconomic characteristics of users have a significant impact on their Material Footprints. However, this impact varies by the array of consumption. Households only exhibit generally bigger Material Footprints as a result of higher incomes and larger dwellings. We conclude that indicators which strive to monitor resource efficiency should survey disaggregated data in order to classify the resource use to different population groups and arrays of consumption.
Recent research on the natural resource use of private consumption suggests a sustainable Material Footprint of 8 tons per capita by 2050 in industrialised countries. We analyse the Material Footprint in Germany from 2015 to 2020 in order to test whether the Material Footprint decreases accordingly. We studied the Material Footprint of 113,559 users of an online footprint calculator and predicted the Material Footprint by seasonally decomposed autoregressive (STL-ARIMA) and exponential smoothing (STL-ETS) algorithms. We find a relatively stable Material Footprint for private consumption. The overall Material Footprint decreased by 0.4% per year between 2015 and 2020 on average. The predictions do not suggest that the Material Footprint of private consumption follows the reduction path of 3.3% per year that will lead to the sustainable consumption of natural resource